Fan Connect Provides Ticketing and Authenticates Merch for Kaleo

Prove Anything’s new Fan Connect platform helps sports teams, musicians and artists connect with their fans digitally using wearable NFC technology and QR codes that can be embedded in merchandising, memorabilia, artwork and ticketing to provide an end to end engagement solution.

 

In partnership with Vertigo Live we provided Fan Connects ticketing solution and authenticated merchandising for Kaleo’s exclusive concert at The Colosseum in Rome.

Our Ticket Portals provided an end to end solution in included ticket details, travel information, hotel details, links to merchandise and exclusive footage.

The NFC enabled tickets also enabled access to the concert and and provided an ongoing connection to the event which is updatable with further content and exclusive fan opportunities and offers.

Check out Fan Connect’s solution for musicians and event ticketing here

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Connect today to find out how we can help you transform your fan and collector experience the our Fan Connect platform.

Prove Anything becomes GS1 UK Approved Partner

We are very pleased to announce that Prove Anything has become a GS1 UK Approved Partner.  GS1 is the international organisation that develops and maintains barcode standards.

GS1 have recently launched their new Digital Link standard, which means that traditional barcodes are being phased out and replaced by Digital Link 2D Barcodes, a web-linked QR Code. 

The SmartLinks platform from Prove Anything provides a comprehensive content management system to manage and track your Digital Link product information, data and interactions while providing an extensive suite of apps to further extend its functionality with engagement and customer service tools.

 

GS1 Digital Link


This new Digital Link standard connects a product’s unique identity to online sources of real-time information. These 2D Barcodes store far more data than traditional “1D” barcodes, giving businesses and consumers instant access to dynamic, updatable information with each scan.

The GS1 Digital Link standard works with all kinds of machine-readable technologies including:

  • 2D Barcodes (QR Codes) 
  • Near-field communication (NFC)
  • Other technologies, such as RFID and digital watermarking. 

Our platform uses GS1 Digital Link to revolutionise product information and management throughout the supply chain, while signposting consumers to relevant product information:   

  • Manufacturers: Recording materials and ingredients, managing product data and inventory.
  • Distributors: Locational insights, inventory management and streamlined recalls.
  • Retailers: Managing pricing, registering sales and adding consumer offers. 
  • Consumers:  Checking ingredients, allergens and provenance. Accessing offers, loyalty and engagement tools.

Consumer Signposting


The fundamental aim of GS1 Digital Link is to enable anyone to digitally access information about the product in front of them. GS1 have developed the Resolver tool as part of their new Digital Link standard signposting consumers to critical product information helping them find answers to their questions with relevant information tailored to them and the product.

Resolvers act like guides rather than information sources. They redirect requests from one server to another. They match GS1 identifiers to one or more sources containing details about the identified item.

Prove Anything manages these links and content to ensure they are resilient and easy to access and  update, while our engagement and commerce tools allow you to gain intelligence and connections to your end consumers and the ability to sell directly from your product.

Our SmartLinks platform will be one of the first to utilise Resolvers as part of our Digital Link solution, we will be launching our Resolver service shortly so look out for further announcements!

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Connect today to find out how we can help you transform your product management, customer service and consumer engagement with GS1 Digital Link and our SmartLinks platform.

Revolutionising Retail with GS1 Digital Link: The Future of Product Information

In today’s fast-paced digital world, the demand for instant access to product information is reaching new heights. The GS1 Digital Link is transforming how consumers interact with products in the retail environment, offering a groundbreaking way to access detailed product data with just a smartphone.

Traditionally, product packaging has been the primary source of information for consumers. However, as we step deeper into the information age, there’s an increasing expectation for immediate access to all possible details about products. This shift is largely fueled by the widespread adoption of smartphones—nearly 96% of UK internet users have one—enabling them to access the internet anytime, anywhere.

 

Unlocking New Dimensions with GS1 Digital Link

The GS1 Digital Link standard extends the capabilities of GS1 identifiers like the Global Trade Item Number (GTIN) by integrating them into the web. This integration not only meets the growing consumer demand but also acts as a gateway to a wealth of online content that can boost brand loyalty, enhance supply chain traceability, and offer access to a variety of other critical data.

The true beauty of the GS1 Digital Link lies in its versatility. By incorporating a QR code that encodes GS1 identifiers, brands are not just giving consumers a simple URL to scan. They are connecting them to a plethora of information sources, all accessible through a single symbol. This not only saves packaging space but also improves efficiency by allowing brand owners to maintain full control over the information shared.

The GS1 Digital Link standard works with all kinds of machine-readable technologies including:

  • 2D Barcodes (QR Codes) 
  • Near-field communication (NFC)
  • Other technologies, such as RFID and digital watermarking. 

Our platform uses GS1 Digital Link to revolutionise product information and management throughout the supply chain, while signposting consumers to relevant product information:   

  • Manufacturers: Recording materials and ingredients, managing product data and inventory.
  • Distributors: Locational insights, inventory management and streamlined recalls.
  • Retailers: Managing pricing, registering sales and adding consumer offers. 
  • Consumers:  Checking ingredients, allergens and provenance. Accessing offers, loyalty and engagement tools.

How It Works

The GS1 Digital Link can be applied to any 2D barcode, typically a data matrix or QR code. This barcode contains a unique sequence that functions as a web URL, incorporating the product’s GTIN. Brands can enhance the granularity of the information by including additional identifiers within the URL, such as batch numbers or individual item codes.

Beyond Simple Linking: The Role of Resolvers

To ensure that the information accessed is relevant to the user, GS1 Digital Link utilizes a ‘resolver’. This tool acts more like a pathfinder than a direct source of information, redirecting requests from one server to another. It’s designed to link the GTIN within a URL to various types of information—whether it’s traceability details, nutritional facts, or sustainability data.

Resolvers are dynamic, allowing links to be updated with new information such as time-sensitive promotions or important product updates. This dynamic capability means that a single barcode can offer endless resources to support both B2B and B2C engagements.

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Connect today to find out how we can help you transform your product management, customer service and consumer engagement with GS1 Digital Link and our SmartLinks platform.

The EU Digital Product Passport is coming…

In an era where sustainability is paramount, the European Commission (EC) is pioneering the integration of Digital Product Passports (DPPs) to enhance product transparency and circularity throughout their lifecycle.

This groundbreaking regulatory tool is set to reshape industry standards by promoting eco-friendly practices and reducing environmental impact, with initial implementations targeting the electronics sector among others due to its significant e-waste challenges.

DPPs aim to bridge the gap between economic growth and environmental sustainability by providing comprehensive product information that encourages circular economy principles. This initiative not only supports companies in aligning with regulatory frameworks but also offers a platform to influence these regulations proactively. Businesses are encouraged to adapt by assessing current data practices, engaging in regulatory discussions, and planning strategic technological upgrades.

The EU is moving towards finalising the DPP regulations this year, with full implementation expected by 2026/7, companies across various industries are poised to benefit from early participation.

By embracing Digital Product Passports, businesses can enhance their operational transparency, streamline compliance, and foster sustainable innovation, while providing their consumers with all of the information they need to make informed and sustainable decisions.

This is an opportunity for your business to stand head and shoulders above your competitors and lead the way

For more detailed insights on how to prepare for the upcoming changes and leverage the potential of Digital Product Passports, stay connected with the ongoing discussions and developments at Prove Anything.

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Connect today to find out how we can help you transform your product management, customer service and consumer engagement with our dynamic, industry leading Digital Product Passport solution.

Do not despair about Right to Repair – Prove Anything has the solution!

The Right to Repair legislation is a new UK government policy aimed at giving consumers greater access to information and parts needed to repair their electronic devices.

 

The legislation requires manufacturers and brands to provide repair manuals, diagnostic tools, and spare parts to consumers and independent repair providers. This is a shift from the previous status quo where manufacturers were often able to maintain tight control over the repair process, limiting consumer choice while driving up costs. 

Prove Anything’s product portals give manufacturers, brands and businesses a ground breaking toolset that includes dynamic certificates of authenticity, warranty and documentation repository, ownership records, commerce links as well as recycling and product disposal best practice.

The product portals provide a secure, immutable way for manufacturers to verify the authenticity of a product and track its ownership history while ensuring that they meet the new required legislation by giving easy access to repair manuals, diagnostic tools, spare parts and even links to authorised repair providers.

In addition to helping manufacturers and brands meet their obligations under the Right to Repair legislation our portals also provide measurable benefits for the end consumer giving them easy access to repair manuals, spare parts and components. Consumers will have greater confidence that their device can continue to work as intended, beyond their guarantee, and find recommended local servicing providers or repair clubs.

Our toolset reduces the risk of counterfeit parts entering the repair market. With the ability to track the authenticity and ownership of each device, manufacturers and brands can better monitor the supply chain and ensure that only authentic parts are used in repairs.

Prove Anything’s dynamic product portals provide a comprehensive solution for helping manufacturers and brands meet the targets set by the Right to Repair legislation, while creating a better user experience and protecting the reputation of the manufacturer and the brand.

Prove Anything Brand Licensing Europe Show Competition Winner

We had an amazing week at the Brand Licensing Europe Show at Excel alongside our ecommerce partner Alvio. It was our first trade show and it was really exciting to meet some big brands and we got loads of fantastic feedback about the platform as well a greater understanding of the needs and some of the problems these vendors and their licensees face. Many great connections were made and we will be announcing some of the partnerships formed from the show in the coming weeks and months!

We also had competition at the show, to win a Fender guitar signed by The Clash guitarist Paul Simonon – part of the ‘Giving Back’ collection of signed memorabilia by living members of The Clash. To enter competitors had to strike the pose of Paul smashing his guitar recreating the iconic Clash album London Calling! All entries to the competition have been added as NFTs to the Certificate of Authenticity issued by Prove Anything, as part of the guitars provenance story.

We are very pleased to announce that the entry that the Prove Anything team deemed the winning rocker was (a very very happy) Chelsea Rogers – well done Chelsea, we hope you love your guitar!

Prove Anything at Brand License Europe

Prove Anything are exhibiting at Brand Licensing Europe on stand E175 at London’s Excel from Tuesday 22nd to Thursday 22nd September. It is free to attend CLICK HERE to register!

Prove Anything will be showcasing our partnership with Alvio who have integrated our technology into their platform. This allows for provenance and seamless selling across Shopify, Woo Commerce and other eCommerce platforms.

The first venture born of this partnership is https://n1fanstore.com/ for the Great Branding Company, where Prove Anything creates digital Certificates of Authenticity for ‘official’ UEFA Champions League merchandise and the NFL, NBA and NHL European series.

Click here to book an appointment for us to demonstrate Prove Anything on our stand E175.

PRESS RELEASE: Prove Anything x Ruby Protocol

Prove Anything Announces Strategic Partnership With Ruby Protocol To Bring Forward Private Data Management Framework For Web 3.0

Prove Anything aims to strengthen and reshape the existing consumer market by creating simplified tools for businesses and consumers to enter the web3.0 space with Ruby Protocol Functional Encryption.

 

LONDON – July 21, 2022 – Prove Anything is the open protocol for prove and authenticity. Connecting people and brands through the products they own using Web3 technologies.  Our toolset creates prove, certification and provenance all with consumer privacy, security and data ownership at its core. Prove Anything today announces its strategic partnership with Ruby protocol, the cross-chain, privacy-first infrastructure to complement the group’s strengths and technical advantages. The partnership aims to solve existing problems within the blockchain infrastructure by creating and combining robust data management framework with enhanced user privacy features, creating a new frontier for  permission based marketing, advertising and product interactions.

 

Commenting on the recent partnership with Ruby Protocol, Glenn Shoosmith, CEO of Prove Anything said,

“The strategic partnership aligns our unique strengths by combining our areas of expertise in the fields of developing a robust data management framework and consumer privacy protection. Partnering with Ruby will allow us to use their Functional Encryption layer to keep our users data private in a dynamic way, that will become a new benchmark for permission based data sharing” 

Prove Anything aims to strengthen and reshape the existing consumer market by creating simplified tools for businesses and consumers to enter the web3.0 space. The regulation within the digital landscape surrounding data privacy has grown complex, and it has become more challenging for businesses to manage, protect and disclose sensitive data. By redefining the way consumers control their data privacy, we can also remove a lot of that data protection responsibility away from businesses, while giving them additional channels for revenue and research.

“We are super excited to partner with Prove Anything in order to provide the missing piece with the help of Functional Encryption. The ability to satisfy certain requirements/conditions will strengthen and make Prove Anything’s solution fully ready for scaling to massive audiences. Prove Anything provides a solid framework for verifiable credentials, on top of which functional encryption can play a central role in access control based on verifiable identity.”

said Mindaugas Savickas, General Manager of Ruby Protocol.



Prove Anything has developed a toolset that includes dynamic Certificates of Authenticity that act as digital bridges within the supply chain functions. Manufacturers, distributors, retailers, and consumers will now be able to collect, store and access relevant verifiable information such as product information, recall status, research, and marketing data in real-time. Prove Anything has started its closed alpha test with partners to validate the system infrastructure. The team will be revealing its project milestone and timeline to the public in early August.

 

For more information, please visit             https://www.proveanything.com/

Twitter:                                                           https://twitter.com/proveanything

Linkedin:                                                         https://www.linkedin.com/company/proveanything/

 

About Prove Anything

Prove Anything is the open protocol for prove and authenticity. Connecting people and brands through the products they own using Web3 technologies.  Our toolset creates prove, certification and provenance all with consumer privacy, security and data ownership at its core. Prove Anything is currently in closed alpha stage.

 

Media Contact: Aj@thepragmaticpr.com