CASE  STUDY

Transformulas

Transformulas, a leading cosmetics brand is using Prove Anything’s Smartlinks platform to add GS1 digital link QR codes on their packaging. This innovative solution not only streamlined their product information but also enhanced customer engagement through competitions and membership club sign-ups.

Renowned for its innovative, non-surgical beauty solutions  with a focus on high-performance, clinically-proven products, Transformulas has earned a reputation for delivering effective, surgery-free beauty treatments, solidifying its status as a trusted leader in the skincare industry.

Challange

Transformulas wanted to enhance their customer engagement strategy and provide a seamless way for customers to access product information. Additionally, they aimed to increase their database of email addresses for targeted marketing through competitions and a membership club.

Solution

We implemented GS1 digital links through QR codes on Transformulas’ product packaging. These QR codes enabled customers to instantly access detailed product information by simply scanning the code. Additionally, the QR codes were integrated with digital platforms to collect email addresses for competitions and membership club registrations.

 

The implementation was carried out in phases: with the most popular product going live on packaging first. Designing and generating GS1 digital link QR codes was made easy with the smartlinks platform, configuring a welcome page video and message from Transformulas founder, Rosi Chapman and a sign up campaign to capture email addresses with the promise of exclusive deals and competitions. Transformulas also opted to add live ads on the smartlinks platform, this offset the costs of implementing.

Results

Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations. The QR codes have also enhanced the customer experience by providing instant access to product details.

 

By implementing SmartLinks, Transformulas successfully enhanced its customer engagement strategy, leveraging cutting-edge technology to drive brand loyalty and business growth. If you’re looking to enhance your customer engagement and streamline product information delivery, contact us today to learn how we can help you achieve similar success.

 

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Prove Anything’s connected packaging and digital product passport toolset is revolutionising processes and customer experience across multiple industries. We are giving these businesses the competitive edge by improving, and proving, their sustainability methods and messaging, while bringing efficiencies that reduce costs and environmental impact. Contact us today to find out more!