CASE  STUDY

Vinca Wine

Prove Anything are helping Vinca Wines’ navigate complex EU wine regulations using an innovative QR code solution, powered by our SmartLinks platform.

Vinca Wines is an innovative wine producer specialising in premium wines packaged in eco-friendly cans. With a mission to make quality wine more accessible and sustainable, Vinca Wines has quickly gained popularity for its commitment to sustainability and its fresh approach to wine packaging.

Challange

The brand was facing regulatory challenges when trying to engage consumers via QR codes on their packaging within the EU. These regulations prohibit QR codes on wine packaging that show marketing and customer engagement content. This is an opportunity lost for Vinca to communicate directly with their customers while interacting with their product.

To navigate this, Vinca Wines partnered with SmartLinks to implement a dynamic QR code solution that complies with EU laws while maximising customer engagement. This case study explores how our innovative QR codes enabled Vinca Wines to seamlessly tailor their content based on user location, ensuring legal compliance and enhanced user experience.

Solution

To address this challenge, Smartlinks developed a sophisticated solution that allows Vinca Wines to comply with EU regulations while still offering dynamic QR code functionality globally. The solution involved the use of GS1 Digital Links, which allowed Vinca Wines to manage their product information in a standardised way, ensuring both legal compliance and future-proofing their data structure.

 

  • IP-Based Filtering: When a customer scans a QR code on a Vinca Wines can, our system checks the user’s IP address to determine their geographic location.

  • Dynamic Content Delivery: Based on the location of the user, the QR code directs them to different content. For users within the EU, the QR code leads to legally compliant content without any marketing or engagement features. For users outside the EU, the QR code directs them to a more interactive experience, including promotional offers, competitions, and brand information.

  • GS1 Digital Links QR codes: By utilising GS1 Digital Links, Vinca Wines ensures that each QR code adheres to international standards for product information, enhancing both compliance and user experience. This framework ensures that their digital content stays scalable and adaptable as regulations evolve.

This approach allowed Vinca Wines to maintain compliance with EU regulations while still effectively engaging with customers in non-EU markets.

The implementation process was simple using SmartLinks powerful conditions engine.

Results

The implementation of SmartLinks’ dynamic QR code solution has yielded significant benefits for Vinca Wines:

  • Legal Compliance: Vinca Wines is now fully compliant with EU regulations while still utilising QR codes on their packaging.

  • Enhanced Customer Engagement: Outside the EU, customers engage with rich, interactive content, driving brand loyalty and increasing participation in promotional activities.

  • Global Flexibility: SmartLinks conditions engine ensures that Vinca Wines can deliver the appropriate content to users no matter where they are, without the need for multiple packaging versions.

By partnering with SmartLinks, Vinca Wines successfully overcame the regulatory challenges of the EU market while still leveraging the power of QR codes to connect with customers around the world. This case study highlights how innovative technology can be used to navigate complex regulations and enhance customer engagement in a global marketplace.

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Prove Anything’s connected packaging and digital product passport toolset is revolutionising processes and customer experience across multiple industries. We are giving these businesses the competitive edge by improving, and proving, their sustainability methods and messaging, while bringing efficiencies that reduce costs and environmental impact. Contact us today to find out more!