We are very pleased to announce that Prove Anything has become a GS1 UK Approved Partner.  GS1 is the international organisation that develops and maintains barcode standards.

GS1 have recently launched their new Digital Link standard, which means that traditional barcodes are being phased out and replaced by Digital Link 2D Barcodes, a web-linked QR Code. 

The SmartLinks platform from Prove Anything provides a comprehensive content management system to manage and track your Digital Link product information, data and interactions while providing an extensive suite of apps to further extend its functionality with engagement and customer service tools.

GS1 Digital Link

This new Digital Link standard connects a product’s unique identity to online sources of real-time information. These 2D Barcodes store far more data than traditional “1D” barcodes, giving businesses and consumers instant access to dynamic, updatable information with each scan.

The GS1 Digital Link standard works with all kinds of machine-readable technologies including:

• 2D Barcodes (QR Codes) 
• Near-field communication (NFC)
• Other technologies, such as RFID and digital watermarking. 

Our platform uses GS1 Digital Link to revolutionise product information and management throughout the supply chain, while signposting consumers to relevant product information:   

• Manufacturers: Recording materials and ingredients, managing product data and inventory.
• Distributors: Locational insights, inventory management and streamlined recalls.
• Retailers: Managing pricing, registering sales and adding consumer offers. 
• Consumers:  Checking ingredients, allergens and provenance. Accessing offers, loyalty and engagement tools.

Consumer Signposting

The fundamental aim of GS1 Digital Link is to enable anyone to digitally access information about the product in front of them. GS1 have developed the Resolver tool as part of their new Digital Link standard signposting consumers to critical product information helping them find answers to their questions with relevant information tailored to them and the product.

Resolvers act like guides rather than information sources. They redirect requests from one server to another. They match GS1 identifiers to one or more sources containing details about the identified item.

Prove Anything manages these links and content to ensure they are resilient and easy to access and  update, while our engagement and commerce tools allow you to gain intelligence and connections to your end consumers and the ability to sell directly from your product.

Our SmartLinks platform will be one of the first to utilise Resolvers as part of our Digital Link solution, we will be launching our Resolver service shortly so look out for further announcements!

We had an amazing week at the Brand Licensing Europe Show at Excel alongside our ecommerce partner Alvio. It was our first trade show and it was really exciting to meet some big brands and we got loads of fantastic feedback about the platform as well a greater understanding of the needs and some of the problems these vendors and their licensees face. Many great connections were made and we will be announcing some of the partnerships formed from the show in the coming weeks and months!

We also had competition at the show, to win a Fender guitar signed by The Clash guitarist Paul Simonon – part of the ‘Giving Back’ collection of signed memorabilia by living members of The Clash. To enter competitors had to strike the pose of Paul smashing his guitar recreating the iconic Clash album London Calling! All entries to the competition have been added as NFTs to the Certificate of Authenticity issued by Prove Anything, as part of the guitars provenance story.

We are very pleased to announce that the entry that the Prove Anything team deemed the winning rocker was (a very very happy) Chelsea Rogers – well done Chelsea, we hope you love your guitar!

Click here to see the other competition entries as NFTs on OpenSea

Prove Anything are exhibiting at Brand Licensing Europe on stand E175 at London’s Excel from Tuesday 22nd to Thursday 22nd September. It is free to attend CLICK HERE to register!

Prove Anything will be showcasing our partnership with Alvio who have integrated our technology into their platform. This allows for provenance and seamless selling across Shopify, Woo Commerce and other eCommerce platforms.

The first venture born of this partnership is https://n1fanstore.com/ for the Great Branding Company, where Prove Anything creates digital Certificates of Authenticity for ‘official’ UEFA Champions League merchandise and the NFL, NBA and NHL European series.

Prove Anything Announces Strategic Partnership With Ruby Protocol To Bring Forward Private Data Management Framework For Web 3.0

Prove Anything aims to strengthen and reshape the existing consumer market by creating simplified tools for businesses and consumers to enter the web3.0 space with Ruby Protocol Functional Encryption.

LONDON – July 21, 2022 – Prove Anything is the open protocol for prove and authenticity. Connecting people and brands through the products they own using Web3 technologies.  Our toolset creates prove, certification and provenance all with consumer privacy, security and data ownership at its core. Prove Anything today announces its strategic partnership with Ruby protocol, the cross-chain, privacy-first infrastructure to complement the group’s strengths and technical advantages. The partnership aims to solve existing problems within the blockchain infrastructure by creating and combining robust data management framework with enhanced user privacy features, creating a new frontier for  permission based marketing, advertising and product interactions.

Commenting on the recent partnership with Ruby Protocol, Glenn Shoosmith, CEO of Prove Anything said,

“The strategic partnership aligns our unique strengths by combining our areas of expertise in the fields of developing a robust data management framework and consumer privacy protection. Partnering with Ruby will allow us to use their Functional Encryption layer to keep our users data private in a dynamic way, that will become a new benchmark for permission based data sharing” 

Prove Anything aims to strengthen and reshape the existing consumer market by creating simplified tools for businesses and consumers to enter the web3.0 space. The regulation within the digital landscape surrounding data privacy has grown complex, and it has become more challenging for businesses to manage, protect and disclose sensitive data. By redefining the way consumers control their data privacy, we can also remove a lot of that data protection responsibility away from businesses, while giving them additional channels for revenue and research.

“We are super excited to partner with Prove Anything in order to provide the missing piece with the help of Functional Encryption. The ability to satisfy certain requirements/conditions will strengthen and make Prove Anything’s solution fully ready for scaling to massive audiences. Prove Anything provides a solid framework for verifiable credentials, on top of which functional encryption can play a central role in access control based on verifiable identity.”

said Mindaugas Savickas, General Manager of Ruby Protocol.

Prove Anything has developed a toolset that includes dynamic Certificates of Authenticity that act as digital bridges within the supply chain functions. Manufacturers, distributors, retailers, and consumers will now be able to collect, store and access relevant verifiable information such as product information, recall status, research, and marketing data in real-time. Prove Anything has started its closed alpha test with partners to validate the system infrastructure. The team will be revealing its project milestone and timeline to the public in early August.

For more information, please visit             https://www.proveanything.com/

Twitter:                                                           https://twitter.com/proveanything

Linkedin:                                                         https://www.linkedin.com/company/proveanything/

About Prove Anything

Prove Anything is the open protocol for prove and authenticity. Connecting people and brands through the products they own using Web3 technologies.  Our toolset creates prove, certification and provenance all with consumer privacy, security and data ownership at its core. Prove Anything is currently in closed alpha stage.

Media Contact: Aj@thepragmaticpr.com