What brands actually do with Digital Product Passports
Real scenarios across fashion, wine, spirits, beauty, electronics and EV batteries — the problem, the data captured, the carrier, and the measurable outcome.
Anti-counterfeit for luxury fashion
Pair every item with a tamper-evident NFC tag plus a GS1 Digital Link QR. Consumers verify in one tap, the brand sees re-scans across geographies, and the same record satisfies the upcoming ESPR Digital Product Passport.
Read use caseWine provenance and EU e-label
One GS1 Digital Link QR on the back label resolves into a tasting notes page in the consumer's language, the mandatory ingredients and nutrition e-label, vintage-specific provenance, and a sommelier-only trade portal — all from the same code.
Read use caseSpirits tamper-evidence and refill
A tamper-evident NFC closure broken on first pour, plus a backup QR. Re-scans of an opened bottle in a new geography flag refill risk, while consumers get cocktail recipes and a verified provenance story.
Read use caseBeauty refill and loyalty
A scannable QR on every primary container tells the consumer exactly how to refill, which refill SKU to buy, and rewards them when they do. Connected packaging closes the loop between sustainability claim and measurable behaviour.
Read use caseElectronics repair and warranty
A QR printed on the device itself opens a passport with repair manuals, spare-parts catalogue, repairability score, software-support window and a digital warranty register — to consumers, repairers and recyclers in role-specific views.
Read use caseEV battery passport
A unique battery identifier per pack, resolving through GS1 Digital Link to a passport that satisfies Article 77: carbon footprint, recycled content, performance, state-of-health and end-of-life routing — with role-based access for OEMs, repairers and recyclers.
Read use case