Anti-counterfeit Digital Product Passports for luxury fashion
Pair every item with a tamper-evident NFC tag plus a GS1 Digital Link QR. Consumers verify in one tap, the brand sees re-scans across geographies, and the same record satisfies the upcoming ESPR Digital Product Passport.
The scenario
A luxury maison protecting handbags, leather goods and ready-to-wear from a rising tide of grey-market and counterfeit goods, ahead of the 2027 ESPR textile DPP.
The problem
Counterfeit losses now exceed 10% of revenue in some categories, and visual authentication has stopped working — copies are too good. Brands also face a 2027 deadline to issue an ESPR-compliant DPP for every textile item placed on the EU market, which means item-level identifiers either way.
The solution
Each product ships with a secure NFC chip embedded in the lining and a redundant QR on the care label. Both resolve through GS1 Digital Link to a single passport record, with a tamper-evident loop that breaks if the chip is removed. The consumer scans in the Apple or Google wallet and sees provenance, materials, care, and an 'authentic' badge. The brand sees scan geography, repeat-scan signals, and grey-market flow.
Outcomes
- Item-level authentication that survives resale
- Real-time visibility of grey-market flow by region
- Same identifier and record satisfies ESPR DPP from day one
- Owner-of-record handover enabled at point of resale
Data captured
- GS1 SGTIN per item
- Atelier, batch and date of manufacture
- Material composition and recycled content
- Authorised retailer of first sale
- Repair, care and resale history