Fashion & Apparel
DPP-ready connected garments, from hangtag to resale.
Textiles is the first industry the EU is targeting for mandatory Digital Product Passports. We help apparel brands, footwear makers and luxury houses ship per-garment QR and NFC experiences that satisfy ESPR while powering authentication, resale and loyalty.
Why fashion needs connected garments now
Textiles is the priority category under the EU's Ecodesign for Sustainable Products Regulation (ESPR). The first delegated act is expected to apply from 2027, mandating a Digital Product Passport on every finished garment, pair of footwear and accessory placed on the EU market.
Beyond compliance, connected garments unlock the use cases brands have wanted for a decade: in-the-wild authentication, resale verification, repair flows, and direct relationships with second and third owners.
What we deliver for fashion brands
- Per-garment SGTIN identifiers encoded into woven QR or NFC care labels
- GS1 Digital Link resolver supporting consumer, repairer, recycler and authority views
- Fibre composition, country of origin and substances-of-concern data sets
- Authenticated resale handoff between owners, with brand-controlled tiering
- Loyalty mechanics tied to ownership, not just purchase
How it ladders into ESPR
Read our full Fashion & Apparel DPP 2027 guide for the regulation breakdown, or the industry timeline to see where textiles sits against electronics, furniture and tyres.
Built on the SmartLinks platform
Fashion deployments run on SmartLinks for fashion — a GS1 Digital Link-native resolver and DPP platform built for unit-level serialisation, role-based views and the EU Product Passport Registry.
Go deeper on the SmartLinks platform
See how fashion & apparel brands ship connected products on SmartLinks — the GS1 Digital Link-native DPP and resolver platform that powers Prove Anything deployments.
SmartLinks for fashionClothing & Apparel playbooks on SmartLinks
Open Clothing & Apparel overviewTalk to our fashion & apparel team
From pilot to portfolio rollout — we'll scope a connected-product programme tailored to your category.
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