Wine
Provenance, story and authenticity in every bottle scan.
Wine is the canonical use case for connected packaging — high counterfeit exposure, deep provenance stories, and a consumer who already pulls out their phone at the table. We power label, capsule and back-of-bottle experiences for producers from Bordeaux to Barossa.
The most natural scan in the world
Pour a bottle, scan the back label, read the story — wine is the use case connected packaging was invented for. Add EU electronic labelling rules already in force for ingredients and nutrition, and every producer selling into the EU is shipping a connected bottle whether they planned to or not.
What we deliver for wine producers
- Serialised QR codes for back labels, capsules and neck tags
- EU e-label compliant ingredient and nutrition declarations, by language and market
- Producer, vineyard, vintage and cuvée provenance stories
- Authentication for fine-wine and en-primeur tiers
- Direct-to-trade and direct-to-consumer reorder flows from a bottle scan
From e-label to Digital Product Passport
The EU e-label is the bridge: producers already shipping e-label QRs are best placed to extend the same carrier into a full Digital Product Passport as ESPR rolls through food and beverage categories. We build that runway today.
Built on the SmartLinks platform
Wine deployments run on SmartLinks for wine — the connected packaging platform behind some of the most-scanned wine bottles in Europe.
Go deeper on the SmartLinks platform
See how wine brands ship connected products on SmartLinks — the GS1 Digital Link-native DPP and resolver platform that powers Prove Anything deployments.
SmartLinks for wineFood & Beverage playbooks on SmartLinks
Open Food & Beverage overviewTalk to our wine team
From pilot to portfolio rollout — we'll scope a connected-product programme tailored to your category.
Get in touch