Beauty & Personal Care
Ingredient transparency, refill loyalty and authenticated reorders.
Beauty consumers want to know what's in the bottle, where it came from and how to refill it. We help prestige and indie brands turn that curiosity into a first-party data flywheel — without leaking margin to marketplaces.
Beauty's transparency moment
Beauty consumers — especially Gen Z and millennial — pre-screen products for ingredients, sourcing, cruelty status and packaging recyclability before buying. Most brands answer that with PDP copy, which is invisible at the shelf and gone by the time the product is in the bathroom.
Connected packaging puts the same information one scan away — on the bottle, at the moment of use, in the consumer's own language.
What we deliver for beauty brands
- Per-unit QR on bottles, tubes and outer cartons
- INCI ingredient breakdowns, allergen flags and clinical claim sourcing
- Refill registration and refill-loyalty mechanics
- Authenticated reorder, including subscribe-and-save flows
- Counterfeit reporting and grey-market detection
First-party data without the cookie tax
Every scan is a consented, contextual first-party data event — see our first-party product data primer for the model, or SmartLinks for beauty for live examples.
Go deeper on the SmartLinks platform
See how beauty & personal care brands ship connected products on SmartLinks — the GS1 Digital Link-native DPP and resolver platform that powers Prove Anything deployments.
SmartLinks for beautyHealth & Beauty playbooks on SmartLinks
Open Health & Beauty overviewTalk to our beauty & personal care team
From pilot to portfolio rollout — we'll scope a connected-product programme tailored to your category.
Get in touch