Glossary
First-Party Product Data
Customer and behavioural data collected directly by the brand through product scans, registrations and owned experiences — not via third-party platforms.
With third-party cookies disappearing and advertising signal degrading, owned product experiences are one of the most durable data sources brands have left. Each scan is consented, contextual and unmediated.
When linked to a serialised product identifier, first-party data becomes far richer than form-fill email — covering geographic distribution, repeat-scan behaviour, lifecycle stage and authentic ownership.
Related terms
Consumer Engagement (via product scans)
The interactions a brand has with a customer triggered by scanning a connected product — content, offers, registration, support or loyalty.
Product-Triggered Loyalty
Loyalty mechanics that activate when a consumer scans or registers a specific physical product, tying rewards to ownership rather than purchase frequency.
Digital Product Passport (DPP)
A structured, digital record of a product's identity, materials, supply chain and sustainability data, accessible via a data carrier such as a QR code or NFC tag.