Glossary
Product-Triggered Loyalty
Loyalty mechanics that activate when a consumer scans or registers a specific physical product, tying rewards to ownership rather than purchase frequency.
Traditional loyalty rewards repeat transactions. Product-triggered loyalty rewards continued ownership and engagement — perks for registering a product, gamified scans, ownership badges, resale verification, and tier benefits gated by what the consumer owns.
Because it's tied to a serialised item, this model also works across resale: a second owner can claim ownership and receive a different (but still meaningful) tier of brand benefits.
Related terms
Consumer Engagement (via product scans)
The interactions a brand has with a customer triggered by scanning a connected product — content, offers, registration, support or loyalty.
SGTIN (Serialised GTIN)
A GTIN combined with a unique serial number, identifying one specific physical item rather than a product line.
First-Party Product Data
Customer and behavioural data collected directly by the brand through product scans, registrations and owned experiences — not via third-party platforms.