Glossary
Consumer Engagement (via product scans)
The interactions a brand has with a customer triggered by scanning a connected product — content, offers, registration, support or loyalty.
Every connected product is a first-party data opportunity that doesn't depend on cookies, ad platforms or marketplaces. A scan tells the brand which product, when, where and (with sign-in) who.
Strong engagement programmes treat the scan as an entry point, not the destination — branching into product registration, loyalty enrolment, content, reorder flows or community access based on context.
Implement this with SmartLinks
Engagement on SmartLinksRelated terms
Connected Packaging
Physical packaging that carries a scannable data carrier (QR, NFC, RFID) linking the product to a live digital experience.
Product-Triggered Loyalty
Loyalty mechanics that activate when a consumer scans or registers a specific physical product, tying rewards to ownership rather than purchase frequency.
First-Party Product Data
Customer and behavioural data collected directly by the brand through product scans, registrations and owned experiences — not via third-party platforms.