Glossary
Connected Packaging
Physical packaging that carries a scannable data carrier (QR, NFC, RFID) linking the product to a live digital experience.
Connected packaging turns the product itself into a marketing, compliance and engagement surface. A scan can verify authenticity, unlock loyalty perks, display a DPP, surface care instructions or open a reorder flow.
Unlike a static URL on a label, the destination of a connected pack is dynamic — it can change by market, language, consumer segment or product lifecycle stage without reprinting the packaging.
Implement this with SmartLinks
Connected packaging on SmartLinksRelated terms
QR Code
A 2D matrix barcode that encodes a URL or data string and can be scanned with any modern smartphone camera.
NFC (Near Field Communication)
A short-range wireless standard that lets a smartphone read a passive tag by tapping it — no app, no camera, no aiming required.
Digital Product Passport (DPP)
A structured, digital record of a product's identity, materials, supply chain and sustainability data, accessible via a data carrier such as a QR code or NFC tag.
Consumer Engagement (via product scans)
The interactions a brand has with a customer triggered by scanning a connected product — content, offers, registration, support or loyalty.