Digital Product Passport (DPP)
A structured, digital record of a product's identity, materials, supply chain and sustainability data, accessible via a data carrier such as a QR code or NFC tag.
A Digital Product Passport is the EU's chosen mechanism for making product-level information machine-readable and consumer-accessible across the entire lifecycle. Under the Ecodesign for Sustainable Products Regulation (ESPR), most physical goods sold into the EU will need a DPP by the end of the decade.
Each passport links a unique product instance — usually via a GS1 Digital Link QR code, NFC tag or RFID — to a hosted record covering origin, components, repair instructions, recycling guidance, ownership history and compliance documentation. Different audiences (consumers, recyclers, regulators, repairers) see different views of the same underlying data.
DPPs are not a single product or vendor — they are a regulatory data model. Brands implement them by combining identifier standards (GS1), a hosting platform, and a connected packaging carrier on the product itself.
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