About Prove Anything
The connected-product company behind some of the world's most ambitious brands.
Prove Anything is the platform layer global brands use to issue, host and manage Digital Product Passports at scale — combining GS1-standard identifiers, role-based data sharing and consumer-grade engagement into a single connected-product stack.
Our mission
Every physical product deserves a digital identity — one that proves authenticity, records its sustainability footprint, supports its full lifecycle and creates a direct channel between the brand that made it and the people who own it. We build the infrastructure that makes that digital identity practical at portfolio scale.
The result: brands meet upcoming regulation (ESPR, the EU Battery Regulation, UK product information rules) without sacrificing the customer experience that earns them loyalty in the first place.
What we stand for
Compliance first
We design for ESPR, the EU Battery Regulation and the GS1 Digital Link standard from day one — not as bolt-on policies but as the spine of the platform.
One identifier, many audiences
A single per-item identifier serves consumers, retailers, recyclers and regulators — each with a tailored, role-based view of the product passport.
Built for scale
From hundred-bottle pilots to portfolio-wide rollouts across millions of units, the platform is engineered for serialised identity at industrial volume.
Connected, not just compliant
Compliance is the floor. Loyalty, authentication, repair and resale are the ceiling. Every scan is also a relationship with the end customer.
The product family
Prove Anything brings together four specialised products under one roof. Each can stand alone — together, they form the most complete connected-product stack on the market.
SmartLinks
The GS1 Digital Link-native DPP and resolver platform — the operating system for connected products.
Visit siteFan Connect
Loyalty, rewards and direct-to-fan engagement layered on top of every product scan.
Visit siteKeepTags
Durable, programmable smart tags — NFC, QR and tamper-evident carriers — for the physical layer of the product passport.
Visit siteSmartDocent
Audio-led product storytelling for art, collectibles, museums and premium retail experiences.
Visit siteLet's connect your products.
Whether you're starting a DPP pilot, scoping a portfolio rollout or replacing a legacy QR programme — we'd love to hear what you're building.
Get in touch