Wine provenance, nutrition e-label and direct-to-trade in one QR
One GS1 Digital Link QR on the back label resolves into a tasting notes page in the consumer's language, the mandatory ingredients and nutrition e-label, vintage-specific provenance, and a sommelier-only trade portal — all from the same code.
The scenario
A wine producer needing to comply with the EU wine e-label rules (Regulation 2021/2117) while building a direct relationship with sommeliers, retailers and end consumers.
The problem
The EU wine e-label is now mandatory: ingredients and nutrition must be available digitally on every bottle. Producers are stuck choosing between a bare-minimum compliance QR and a marketing experience — and most can't see who actually scans.
The solution
Every SKU gets a GS1-compliant Digital Link QR printed once. The same code returns role-aware content: consumer language-detected tasting notes, the legally formatted nutrition panel, a vineyard provenance story, and a separate trade view for sommeliers with allocations, awards and downloadable assets. Scan data flows back to the producer's CRM.
Outcomes
- EU 2021/2117 e-label compliance in one carrier
- First-party scan data the producer actually owns
- Direct-to-trade channel without a separate platform
- Future-ready for the ESPR food & beverage DPP
Data captured
- Ingredients and nutrition per vintage
- Grape varieties, region, vineyard
- Alcohol, allergens, sulphites
- Scan geography and language preference