Glossary
Product Authenticity
The verifiable claim that a physical item is genuine — produced by the legitimate brand and not counterfeit, diverted or tampered with.
Digital authenticity combines a unique per-unit identifier (SGTIN, NFC UID, cryptographic signature) with a server-side record so scans can confirm not just what a product is, but that this specific copy is real.
Effective programmes layer authentication into existing consumer behaviour — a scan that proves authenticity and unlocks a perk gets far better adoption than one that only checks legitimacy.
Implement this with SmartLinks
Authentication on SmartLinksRelated terms
SGTIN (Serialised GTIN)
A GTIN combined with a unique serial number, identifying one specific physical item rather than a product line.
NFC (Near Field Communication)
A short-range wireless standard that lets a smartphone read a passive tag by tapping it — no app, no camera, no aiming required.
Provenance
The documented origin and chain of custody of a product — where it was made, from what, by whom, and how it reached the consumer.