The QR Code revolution is gaining pace with GS1 gaining great exposure for its campaign to drive awareness around the transition to 2D barcodes.
Major retailers and brands worldwide are now embracing GS1 Digital Link technology, recognising its potential to transform how consumers interact with products. From enhanced traceability to richer product information, the benefits are becoming increasingly clear.
The global rollout of GS1 Digital Links represents one of the most significant changes to retail technology since the introduction of the original barcode. SmartLinks is at the forefront of this revolution, helping brands prepare for and capitalise on this transformative shift.
As regulatory requirements for Digital Product Passports approach, early adoption of GS1 Digital Link technology positions brands for success in the new era of connected commerce.