In a world first, the 2003 England Rugby World Cup winning team has partnered with Fan Connect to release a limited-edition England Rugby shirt and commemorative hat featuring cutting-edge NFC technology.
Created by Castore, the RFU shirt and the hat produced by Big Bobble Hats both incorporate an NFC tag beneath the iconic rose badge. This enables fans to connect with their heroes and make them part of the campaign, with exclusive stories and footage of their historic World Cup win, and details of their new mission.
Prove Anything's Fan Connect platform offers a range of interactive features, including campaign and team updates, player messages, competitions, as well as exclusive rewards, access and offers. By scanning the badge over their heart, fans can forge a deeper connection with their beloved team.